Due to the high competition in the tourism industry, a new customer attracting costs becoming more expensive. But with good management of previous customers, they can be encouraged to repeat purchase again at a much lower cost. There are many approaches to customer relationship management. These approaches, along with the IT tools, can have significant benefits for a company. Given that customer management operations are based on data from them, so a tool is needed that can gather and call the data and manage specific operations for selected customers by costume rules. For Example, applying discounts to customers who have multiple or varied purchases. Due to the integration of BasisFly Customer Club Module with the BasisFly Online Booking system, the costumer’s data and website user’s data related is automatically called through the booking modules. On the other hand, those rules that defined in the travel agency customer club are automatically applied in the user process booking. For example, suppose that a passenger in a travel agency customer club has already earned 20 points from their previous purchases, these points can be used (used) in cash (based on the customer management approach) in the purchasing process.
By using the Customer Club Software, the customer relationship with the brand is not limited to purchase process duration. You can interact with them with the communication tools that existed in the BasisFly Customer Club Software and constantly remind them your brand. You can apply Gamification techniques in BasisFly Customer Club Software.
The credit that you give to the customer for their purchases will make you the first choice to next time purchase. Using a variety of marketing techniques and sales promotions in the customer club and giving attractive rewards, in addition to making loyal customers, can easily attract new customers for you. By implementing different sales promotions for customers in different categories, they will be more likely to repurchase from you, even if they have not previously decided to purchase certain services.
Customer information is automatically entered into the BasisFly Customer Club from the Booking System. In addition, other fields have been defined to make customer information more complete. Also, the transaction and purchase information of that customer is automatically placed in the customer club and the related reports are fully available. The available information can give you an accurate view of the customer's behavior, needs and purchases so that you can better manage your business.
Creating a strong two-way Relationship between the customer and the brand is the main goal of customer club software or loyalty programs. Advertising is a one-way communication that only conveys your message to a potential audience. But with customer-centric systems and loyalty programs, this relationship becomes a conversation. In other word, customer interacts with your business and feels that their opinions are important to you, also in a professional customer club, the customer understands that you appreciate his loyalty and for this you consider more benefits.
Customer Scoring based on variety of rules
Determine the value of each point for 3 groups/levels
Assign credit to different groups
Spend points on subsequent purchases
Reporting
Reporting based on customer groups
Loyal customers reporting
Comprehensive customer management features
Defining the types of gift points such as club entry points, date of birth, etc.
Send SMS when buying and changes in points
Send SMS on events like birthday and wedding anniversary
Conduct survey
Web-based software without the need for installation
Integrated management panel with the booking panel
Display reasons for earning points and reasons for spending points
Possibility to define non-tourism prizes
Manual scoring for admins when needed
021-88325011
فارسی
العربية
